The Wasaga Beach Women's Business Association (WBWBA) was founded in the 1990's and continues to be a thriving group of local women in business. Wasaga Beach Women's Business Association was founded to offer women a networking group to:

• reinforce belief in themselves and their businesses or careers;
• increase their self confidence;
• encourage perseverance;
• offer mutual support;
• encourage, promote and facilitate mutually rewarding business partnerships; and
• provide opportunities for increasing knowledge.

WBWBA is proud to sponsor the Athena Award presented annually at the Chamber Business Awards Ceremony in honour of stellar leadership ability and community involvement by a business woman in Wasaga Beach.